People buy from people they feel connected to. You have to touch them emotionally.
You will not want to miss hearing Teri Hawkins, at the Greenhouse Café, on Thursday,
October 3, at 5:00p.m. in Lancaster, CA. Teri is a one of a kind, entrepreneur coach who
remains on the cutting edge of business. Space is limited so come early. No fee, just
purchase your dinner and join us for a wonderful evening.
What worked before is not working today. Many of us are using much time and energy
working in the old paradigm to try and create a successful business instead of using
our valuable time and energy to learn the new paradigm. Since the old paradigm is not
bringing us the success we hoped for it, it has left us scrambling to make a decent income
and maintain the lifestyle we desire. We are working twice as hard for much less.
In the new paradigm, the champion entrepreneur focuses on getting people to buy
from you as opposed to selling to them. So, how does that happen? The first step in
developing this skill is learning to connect. People buy when they feel connected to
you. You have to touch them emotionally.
One of the best ways to do that is to turn the conversation back to them as quickly as
you can. When someone asks the typical question in a networking situation, “What
do you do?” you may respond with, “I would love to share with you, but first I would
like to hear about you.” Most people are thrilled to talk about themselves and will be
so pleased you asked. By focusing on them, you are confirming their value.
Remember, people buy from people them feel connected to. It’s learning to approach
sales from a relationship perspective. Although at first it may not appear that you
are getting anywhere with your ultimate goal, it is the beginning of developing trust
for a much deeper relationship. As you develop this skill, this approach will open up
doors of opportunity that will maximize your impact.
Henry Thoreau says, “It’s not what you look at that matters, it’s what you see.”
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